Uploading Content & Proof Points

Last updated: November 5, 2025

Adding content and proof points to FINNY helps you build credibility and personalize outreach. These assets are automatically referenced in campaigns and prospect communications, making your messaging stronger and more authentic.

What Are Proof Points?

Proof points are materials that demonstrate your expertise and build trust with prospects. Examples include:

  • Blog posts or articles you’ve written

  • Videos or YouTube content

  • Podcasts or press mentions

  • Whitepapers or case studies

  • Awards, certifications, or industry recognition

Think of proof points as your credibility boosters. They help prospects feel confident choosing you over competitors.

How to Upload Content & Proof Points

  1. Go to Settings → Uploads.

  2. Choose the type of content to upload:

    • De-identified client list (to hide existing clients from outreach)

    • Proof points (links or files)

    • Other content assets like videos or articles

  3. Upload your file or paste the link.

  4. Save changes.

You can upload as many proof points as you’d like — FINNY will automatically select and reference the most relevant ones in outreach.

How Proof Points Are Used

  • Email Campaigns: FINNY inserts relevant articles, videos, or credentials into prospect emails.

  • LinkedIn Messaging: Proof points can be woven into connection requests or follow-up notes.

  • AI Personalization: FINNY chooses which assets align best with the prospect’s industry, interests, or life events.

Best Practices

  • Keep your proof points current — update with recent awards, mentions, or blog posts.

  • Upload varied content (video, written, press) to give the AI more options.

  • Use client-friendly language in your proof points — avoid jargon-heavy or overly technical content.

Refresh proof points quarterly to ensure campaigns always showcase your most recent wins.

Troubleshooting

Uploaded content not appearing in campaigns? Check that the proof point is saved correctly in Settings → Uploads and confirm the link is publicly accessible.

✅ By uploading strong proof points, you ensure FINNY always presents you as a trusted, credible expert — helping prospects say “yes” faster.